Event Branding Management
ZUMBA CRUISE 2017
The Zumba® Cruise is a vacation-style event that gathers over 3500 Zumba® Instructors and enthusiasts to enjoy a full week in the Caribbean.
In order to have it in on time, this project is launched several months prior to the date.
My responsibilities included:
-
Presetting and planning the event's branding placement and organizing deliverables to be developed
-
Managing and trafficking the project across various parties and departments
-
Coordinating with designers and production artists for optimal file setup
-
Managing over 250 files and digital assets
-
Managing pre-press of all deliverables, including onsite branding, directionals and schedule banners, maps, booklets, signs, and others
-
Managing proofs coming from multiple vendors and approvals throughout multiple parties
-
Producing over 3500 giveaway welcome kits containing multiple components
-
Supervising and coordinating installation and rigging teams