top of page

PROMO MATERIAL & MERCHANDISE PRODUCTION

Promotional materials, welcome kits and educational packages were periodically produced at Zumba Fitness to sustain multiple branding initiatives, education programs, and events.

 

In order to have them made at the target price point, multiple parts and components were often produced separately with local and overseas vendors, then assembled locally prior to distribution.

 

My responsibilities included:

 

  • Gathering ideas and creative briefing

  • Presetting and planning the event's branding placement and organizing deliverables to be developed

  • Managing RFQs and vendors bidding

  • Managing and trafficking the project across various parties and departments

  • Coordinating with designers and production artists for optimal file setup

  • Managing pre-press of all their components and deliverables

  • Managing proofs coming from multiple vendors and approvals throughout multiple parties

  • Produced of over 150,000 kits since 2013

bottom of page